If social media is a part of your pre-trade show promotions strategy, there’s no doubt you want to post at times when you will experience maximum user engagement.
According to Forbes Research and HubSpot (2016), the best times to promote your next trade show on social media depends on what outlet you are posting on. For instance, the best days to post of Twitter are Monday – Thursday, whereas the best days to post on Facebook are Thursday – Sunday.
While many clients start promoting their next trade show on social media channels 5 – 6 months before the show, we also see many exhibitors wait to post until just a few weeks before the event! Regardless of how far in advance or last-minute you post, enjoy our latest infographic of optimal times to promote your next trade show on social media.