JoshuaWoodman

/Joshua Woodman

About Joshua Woodman

This author has not yet filled in any details.
So far Joshua Woodman has created 28 blog entries.

The Strategic Importance of the I&D Service Provider

So many in the trade show industry view the companies that provide I&D  labor services as just …"a labor company". Their value is to merely assemble and build my exhibit structure. They return and dismantle it when the show is over. For exhibit houses and experiential marketing agencies with customers that exhibit many times per [...]

Miami Swim & Lingerie Show

This year’s Miami Swim & Lingerie Show has been our busiest yet! Here’s a look at some of the exhibits Trade Show Supply designed and installed at the show. For more pictures from the 2012 Miami Swim & Lingerie Show, be sure to visit our Facebook page. Thank you to all of our wonderful Swim [...]

Five Must-Do’s for Managing Trade Show Leads Successfully

1. Develop and use a personalized lead card. Whether you create your own customized lead retrieval card (paper), or you personalize the automated lead retrieval system questionnaire that you rent from the show. a “qualified lead” means you capture 6 or 8 pieces of information about a prospect, specific to what your company needs to [...]

Trade Show Etiquette

You’ve designed your display, the installation is finished, your pamphlets are put out, and the trade show it about to open. While your material marketing props are ready to go, another huge part of marketing, especially at trade shows, is your communication with the attendees. These attendees are your potential clients. Whether you have contacted [...]

2012 Trade Show Trends

Can you believe 2011 is already coming to a close? This year felt like it passed with the blink of an eye. As we reflect on the past year, I can’t help but wonder what will come in 2012 (as you are very well aware, almost nothing is predictable in our industry). That being said, [...]

Selling the Invisible – Part 2

Creating the Customer Experience… “The 68 Moments of Truth” A few months back, I posted Part I of an article called “Selling The Invisible”, about all the non-verbal things customers judge us on. Here is Part II of that article, featuring 21 more critical considerations from those all-important buyers out there, about what influences their [...]

Creating the Customer Experience…

Creating the Customer Experience… “The 68 Moments of Truth” Recently, I posted Part I and Part II of an article called “Selling The Invisible”, about all the non-verbal things customers judge us on. Below are the final 28 critical considerations as presented to us by those all-important buyers out there, about what influences their decision-making, [...]

Selling the Invisible – Part 1

Creating the Customer Experience… “The 68 Moments of Truth” What things do customers judge us on?   How many opportunities (or missed opportunities) does a sales professional have to shape a prospect’s impression of their company prior to receiving a deposit check?   Like it or not, these are the things that we get judged on…and their [...]