Whether you’re a first time exhibitor or a trade show veteran, we know that the fear of falling flat is felt by every exhibitor. Trade shows can be a big expense – from securing your booth space to flying your staff to the show location, purchasing giveaway items and ensuring your exhibit design showcases your brand perfectly- so it’s understandable that there are insurmountable amounts of pressure for brands to shine. Here are 5 tips to help you improve your exhibitor success and to help ensure your company sees a great return on investment.
Ensure you do your company justice with an eye-catching booth design. Visuals are processed 60,000 times faster in the brain than text (BillionDollar Graphics), meaning an attendee will begin forming their opinion of your company at first sight. Take the time to plan and create an intriguing booth design so you attract the right kind of attention from attendees.
The number of US exhibitors increased by over 40% between 2014-2015 (Sageworld) and continues to grow. Finding ways of standing out in an ever growing crowd is an important hurdle to overcome for every company. When assessing how to create that WOW moment for attendees, think about how to stop people in their tracks when they see your booth. This opportunity can be to show off new products, hand out promotional items, use virtual reality technology or create a mind-blowing booth space. Your opportunity is only limited by your imagination!
“Fail to plan, plan to fail” is the motto when preparing your booth staff. 46% of executives make purchase decisions while attending trade shows (Sageworld) and that means that face-to-face encounters with your team can be incredibly lucrative. Luckily, we have a simple ten step blog to assist in your staff’s training to ensure you have an all-star team for your next trade show! Click here to view.
Between emails, phone calls and Skype meetings, getting face-to-face meetings with prospective clients is increasingly difficult. Industry trade shows are the ideal time to establish contacts, strengthen relationships and catch up with past clients. Incorporate networking time into your day to spark up quick, relevant conversations with exhibitors and attendees. Prior to the show, create a list of “Must-meets” and make it a priority to establish a human connection with each person on your list. By establishing these connections, you will make yourself more memorable. If you are unable to explore the floor, find creative ways to interact with each attendee who stops by.
After a presentation, 63% of attendees remember stories and only 5% remember statistics (Sageworld). Keep in mind that a majority of attendees go to multiple trade shows a year, so it’s important to improve your probability of being remembered through storytelling. Turn your booth into more than just a name on a long list of companies by creating an engaging vibe in and around your booth area.
These tips may not be new, but they are overlooked often. From preparing your staff to creating an engaging exhibit environment, keep these tips in mind when planning your upcoming shows and watch your company’s trade show success grow!
Trade Show Supply specializes in turnkey exhibit rental packages that include key components of a show, including custom graphics, exhibit hardware, A/V, furniture, professional set-up/dismantle labor and much more. Trade Show Supply services 12 major trade show cities in the U.S. with fabrication facilities located in the heart of the Las Vegas and Orlando convention areas. For more information about our booths and capabilities, click here.